About Honu Leadership

How Honu Was Created

Amy’s “Why”

I didn’t start this business because I read a book or took a course on leadership. I started it because I saw the problem firsthand. In my own journey, I watched talented, motivated individuals burn out or check out simply because they lacked the right tools and mindset.

That’s why I created this program: to equip leaders with the skills, strategies, and confidence to show up as their best selves every day. I believe leadership isn’t about having all the answers—it’s about asking the right questions, creating clarity, and guiding others toward success.

Leaders

Six Mindsets Shifts Proven to Make Great Impact

Lead On Purpose is a leadership development program built around six mindset shifts. These aren’t abstract theories; they’re practical tools that leaders can implement immediately to create lasting impact.

MINDSET #1

Cultivate a Learner’s Mindset

Shift the way you approach challenges and ask questions to improve problem-solving, build trust, and spark positive change. Leadership growth starts with curiosity.

MINDSET #2

Define a Clear View of Success

Set specific, measurable, and time-bound objectives that align your team’s efforts. We use tools like the RACI model to ensure everyone knows their role and stays focused.

MINDSET #3

Be the Guide, Not a Hero

Great leaders empower their teams instead of trying to solve every problem themselves. This shift fosters collaboration, growth, and shared ownership.

MINDSET #4

Be Relentlessly Reliable

Consistent follow-through builds trust. We teach leaders how to meet expectations, exceed them when possible, and become the dependable foundation their teams rely on.

MINDSET #5

Negotiate with Purpose

Negotiation isn’t about winning—it’s about alignment. We help leaders develop skills to communicate clearly, resolve conflicts, and build stronger relationships.

MINDSET #6

Create Progress Over Perfection

Perfection is the enemy of progress. We encourage leaders to embrace continuous improvement, stay adaptable, and inspire their teams to do the same.

Cultivate a Learner’s Mindset

By changing the way you approach and ask questions, leaders can quickly shift their mindset, improve their problem-solving abilities, build trust, and create positive change in all aspects of their lives. Learn how to cultivate a learner mindset and how to ask better questions.

Why Mindset Matters

Technical skills matter, but they’re not enough. Leadership success hinges on mindset—the “how” behind the “what.”

When leaders adopt these six shifts, they don’t just become more effective; they create a ripple effect that positively influences their teams, organizations, and beyond.

We get it. Leadership is hard. But the right mindsets make it easier. Let’s overcome these hurdles together.

Overwhelm from navigating constant change without clear direction.

Struggles with team engagement, performance, and accountability.

Difficulty influencing culture and driving lasting organizational change.

The challenge of transitioning from an individual contributor to a confident, capable leader.

Where our leaders work

"Amy’s coaching helped me gain clarity, think more strategically, and feel empowered to lead authentically. Her guidance fueled a season of tremendous professional growth, leading to 3 promotions in 3 years. The skills and confidence I gained will serve me for life. I highly recommend working with her!"

"Amy Smith of Honu Leadership is an outstanding trainer and facilitator with incredible energy that keeps participants engaged from start to finish. Her sessions are interactive, fun, and packed with practical content that’s easy to absorb and apply. She creates an environment where learning feels effortless and impactful."

Amy Smith of Honu Leadership is an incredible mentor and leader who has taught me more leadership skills than I can count. Her charisma, energy, and genuine care make every interaction feel inspiring and transformative. She has encouraged and equipped me to take my career to the next level while empowering me to lead those around me with confidence. I always walk away from our conversations better than I entered. If you have the chance to learn from Amy, take it—you won’t regret it!

Join Us in
Leading On Purpose

Leadership isn’t about luck—it’s about intention. If you’re ready to invest in your growth and lead with clarity, confidence, and purpose, we’re here to help.

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About Honu Leadership

Amy’s “Why”

Six Mindsets Shifts Proven to Make Great Impact

MINDSET #1

Cultivate a Learner’s Mindset

MINDSET #2

Define a Clear View of Success

MINDSET #3

Be the Guide, Not a Hero

MINDSET #4

Be Relentlessly Reliable

MINDSET #5

Negotiate with Purpose

MINDSET #6

Create Progress Over Perfection

Cultivate a Learner’s Mindset

Why Mindset Matters

Where our leaders work

Join Us in Leading On Purpose

Join Us in
Leading On Purpose